Simple Tips for Rope Product Distributors to Enhance Customer Outreach

In recent years, the Vietnamese fisheries industry has experienced various fluctuations, including Vietnam receiving an EC 'yellow card' for IUU, a decline in seafood resources, and a continuous reduction in maritime labor. This has also impacted the fishing rope industry and maritime transport. It is essential to explore new tips and strategies to ensure business effectiveness. Let's explore some simple tips for rope product distributors to enhance customer outreach:

1. Introduction about Rope Product Distributors in Vietnam

2. Simple Tips for Rope Product Distributors to Enhance Customer Outreach

Detail

1. Introduction about Rope Product Distributors in Vietnam

Currently, in Vietnam, there are numerous rope manufacturers, but only a few are large-scale with extensive distribution networks. One notable example is Siam Brothers Vietnam Joint Stock Company, which has a nationwide distribution system covering both coastal areas providing fishing and maritime ropes under trusted brands such as 'dây con gà' (rooster rope), 'dây con gà vàng' (golden rooster rope), 'dây hải mã' (seahorse rope), and distributors in agricultural regions supplying various types of ropes for different purposes such as trellis ropes, greenhouse ropes, banana tree tying ropes, straw tying ropes, and falling prevention ropes.
Apart from Siam Brothers Vietnam, there are other rope manufacturers and distributors, but their networks are not as extensive. In general, after many years of development, the rope distribution system in Vietnam is essentially complete, with distributors present in almost all provinces and cities nationwide. Many distributors do not exclusively sell products from a single manufacturer but offer a variety of ropes from different manufacturers to meet diverse consumer needs. The increasing number of rope manufacturers in Vietnam has led to improved price and quality competition, benefiting consumers.
However, the growing number of rope manufacturers in the context of government policies prioritizing the reduction of fishing and the increase in aquaculture, coupled with declining marine resources due to overfishing, presents new challenges. Therefore, exploring new directions is essential for rope manufacturing enterprises and rope product distributors to ensure business efficiency and profitability.

Pic1: The products of Siam Brothers Vietnam

Pic2: The fishing and mooring ropes

2. Simple Tips for Rope Product Distributors to Enhance Customer Outreach

Building an Omnichannel approach is an effective method in the current era to increase the accessibility to customers across various platforms. Below are some customer engagement channels that rope product distributors can consider and implement:

Google Maps: Google Maps is an incredibly effective tool for distributors to reach customers. Having your store on Maps allows nearby customers with a need for rope products to easily find you. On Google, distributors can showcase the rope products they offer, such as 4-strand 10mm chicken ropes, 8-strand chicken ropes, 3-strand 8mm chicken ropes, and more. Additionally, there are store details provided for customers to easily contact the distributor, including address, phone number, customer reviews, etc. Creating a presence on Google Maps is very straightforward. For these reasons, distributors can readily apply this strategy to their stores to enhance customer accessibility.

Pic3: Google Maps of Siam Brothers Vietnam

Traditional Stores: Traditional stores are a longstanding and still effective business method. However, ensuring the efficiency of a traditional store is a significant challenge. Distributors can consider implementing some of the following methods to make their stores more visually appealing and attractive to customers:

• Use product display shelves.
• Design eye-catching and easy-to-read signage.
• Create a rope sample board.
• Improve service quality.
• Implement promotional programs.

Pic4: Demo of traditional store

Pic5: Shelves

Facebook: In recent years, Facebook has been an effective sales channel for almost every industry. Distributors can explore Facebook as a sales channel through several methods: joining groups and fan pages in the regions where they sell ropes, connecting with fishermen or those in need of rope products, participating in sales groups, etc.
Website: A website is an effective tool when customers want to purchase a product. They often search on Google and land on the website of the store. There are two forms of websites: building a standalone website or creating a Business Site integrated into Google Maps. This makes it easier for customers to access the distributor.
In general, there are many channels to reach customers. In addition to the channels mentioned above, distributors can also explore other digital channels such as TikTok, and YouTube, or traditional methods such as leveraging existing customers to introduce new customers. Customers interested in purchasing Siam Brothers Vietnam's rope products can refer to "ROPE" or contact the company directly via the toll-free hotline 1800 6129. For further advice on effective sales channels for rope products, please contact us. Siam Brothers Vietnam thanks customers for their continuous support during both prosperous and challenging times!